employers

Empower employees to be their healthiest selves

Launch effective health programs as a meaningful perk to recruit, retain and inspire top talent. By putting imaware’s powerful diagnostics platform to work, you can boost employee health, productivity, job satisfaction and retention rates while curbing health-related absenteeism and rising healthcare costs.

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How it Works

imaware’s transformative platform and biomarker testing capabilities deliver personalized data, empowering individuals to optimize their health and thrive. Here’s how it works:

1
Brand the Kits & Platform

Choose from over 200+ biomarkers, brand the test kits and the platform with your logo and colors, enable integrations, and deploy your at-home testing experience.

2
Complete Sample Testing

Consumers select tests to be delivered to their home (or can visit local lab facilities), complete sample collection and return tests to imaware’s lab for processing and analysis.

3
Get Results & Recommendations

Results are delivered in three dashboard formats: intuitive performance reports for partner program assessments; biomarker data views for clinician analysis and consultation insights; and user-friendly portals for patient consumption and digest.

4
Receive Ongoing Care

From there, our end-to-end solution supports virtual care, recurring testing and personalized content to improve experiences and outcomes for all.

Features & Benefits

We reimagined our platform to challenge the status quo and deliver market-leading diagnostics and health technology solutions. Our platform proudly offers the following features and benefits:

Customizable branding

Maintain brand recognition with your logo and brand colors on test kits and the platform

3x dashboards

In-depth biomarker analytics dashboards tailored for patient, partner and clinician views

Lab connectivity

Connect to CAP-accredited and CLIA-certified lab partners

Configurable reporting metrics

Customize platform reports and content to fit your needs

Medical oversight

Patient access to clinicians for consultation and care plans (your PCP or ours)

Compliant data delivery

HIPAA-compliant, secure results portals safeguard health data

Wide-ranging workflows

Adaptive workflows such as eligibility checks (for controlled programs)

Zero-friction integrations

Easily integrate with your data, systems and services

Shipping included

Speedy and seamless operations and logistics support

Calcium
Magnesium
Iron
Vitamin D
Vitamin B12
Micronutrients
Vitamin B9
Cortisol
Glucose
HbA1c
Calcium
Magnesium
Iron
Vitamin D
Vitamin B12
Micronutrients
Vitamin B9
Cortisol
Glucose
HbA1c
EAG
Insulin
108 Food (IgG Sensitivity)
Liver Health
ALT
Stress
AST
Insulin
TBIL
ALB
EAG
Insulin
108 Food (IgG Sensitivity)
Liver Health
ALT
Stress
AST
Insulin
TBIL
ALB
HBV
HCV
Prostate Health
Total PSA
Cholesterol
Kidney Health
HDL-C
HCV
LDL-C
TRIG
HBV
HCV
Prostate Health
Total PSA
Cholesterol
Kidney Health
HDL-C
HCV
LDL-C
TRIG
VLDL
Total Cholesterol
LDL/HDL Ratio
Inflammation
ApoA1
Diabetes
ApoB
Syphillis
Gnorrhea
Inflammation
VLDL
Total Cholesterol
LDL/HDL Ratio
Inflammation
ApoA1
Diabetes
ApoB
Syphillis
Gnorrhea
Inflammation
Testosterone
LH
E2
DHEA-S
SHBG
Inflammation
FSH
LH
Prolactic
AMH
Testosterone
LH
E2
DHEA-S
SHBG
Inflammation
FSH
LH
Prolactic
AMH
Prolactin
Progesterone
Calcium
Magnesium
Iron
Lipids & Cardiovascular Health
Vitamin D
Vitamin B12
Vitamin B9
Cortisol
Prolactin
Progesterone
Calcium
Magnesium
Iron
Lipids & Cardiovascular Health
Vitamin D
Vitamin B12
Vitamin B9
Cortisol
Glucose
HbA1c
EAG
ALB
Insulin
Prostate Health
Cholesterol
HDL-C
TRIG
VLDL
Glucose
HbA1c
EAG
ALB
Insulin
Prostate Health
Cholesterol
HDL-C
TRIG
VLDL
Testosterone
LH
E2
DHEA-S
SHGB
STI Screening
LH
AMH
E2
FSH
Testosterone
LH
E2
DHEA-S
SHGB
STI Screening
LH
AMH
E2
FSH
ApoA
ApoB
TBIL
Syphilis
Gnorrhea
Female Hormones & Tests
Kidney Health
Prolactin
Calcium
Progesterone
ApoA
ApoB
TBIL
Syphilis
Gnorrhea
Female Hormones & Tests
Kidney Health
Prolactin
Calcium
Progesterone
Lipids
TBIL
AST
Tota Cholesterol
HCV
Micronutrients
HBV
Micronutrients
DHEA
Prostate Health
Lipids
TBIL
AST
Tota Cholesterol
HCV
Micronutrients
HBV
Micronutrients
DHEA
Prostate Health

Expanded Biomarker Capabilities

Our platform’s biomarker capabilities go beyond the basics to help patients more clearly understand and track their journey to a better self. With over 200 analytes to choose from, you can build the panels and brand white-label kits best suited to your business objectives and end users’ needs.

View All Biomarkers

FAQs

Can partnering with imaware help grow my business, and if so, how?

Biomarker testing is the most clinically proven way to determine the effectiveness of your products or services. By establishing a biomarker baseline and testing at points in the future you can show your customers the value of your offering. This tracking platform supports customer acquisition costs, LTV, and other key growth KPIs.

What’s included in the purchase of the platform and how is it priced?

The platform comes with its core features and the fee structure includes a one time set up and implementation fee, monthly fixed platform and variable end user fees, biomarker test kits fees, and clinician support.

What could increase costs?

The cost could increase based on increasing the amount and types of integrations, the amount and types of biomarker test kits, and any further customizations to the platform that is not part of the core feature set.

Can I brand the test kits and the platform?

Yes, you can add your company’s logo and colors to the test kit packaging and user interfaces of the platform, but you cannot change the fonts.

How does your pricing compare to the competition?

imaware’s at home testing platform pricing is competitive to our competitors. What differentiates imaware is our best in class user experience and engagement platform, end user and partner KPIs, and performance tracking and personalized recommendations. A dedicated Customer Success Manager is also assigned to create, manage, and achieve program goals.

Do you offer integrations? How do integrations work?

Yes, integrations are a popular add-on that help improve operational efficiency by connecting services, systems, and processes that can automate and streamline workflows, reduce manual data entry, minimize errors, and save time and resources. Integrations can be added to the platform as an added service provided by imaware’s engineering team, or you can use our flexible API and perform the integration on your own. Typical types of integrations may be with labs, pharmacies, telemedicine providers, electronic medical record software, wearables, content providers, ecommerce (Shopify) providers, and 3PL & logistics providers.

Does imaware integrate with other fitness apps, devices or data sources?

Yes, our dashboards, which track the entire health journey, seamlessly connect with wearables and other third-party data sources to provide a holistic assessment of user progress.

How flexible is imaware’s API?

Our API covers all aspects of the lab journey, from ordering testing kits to lab results and all of the statuses in between. The API is designed so that you can own the entire end-to-end patient facing experience. Only looking to manage a portion of the experience? That works, too, as our API works in concert with our hosted solution—so you can own the elements that are important to your business and outsource the rest to our trusted and compliant solution.

What can partners expect in the first 30-60-90 days?

Your newly appointed Customer Success Manager will guide your onboarding process, which typically includes:

  • Kick-off call: Review and align on the plan, scope, key metrics, milestones and timelines.
  • Regular check-ins: Weekly/biweekly meetings to discuss progress updates, tackle outstanding items and loop in necessary experts (lab, clinical, engineering or marketing).
  • Testing and feedback: Extensive quality assurance testing to pave the way for a smooth launch.
  • Platform training: Get you comfortable understanding and using the platform.
  • Launch: The final launch-ready review and deployment of your solution.
  • Monthly analysis & recommendations: Review performance, identify key insights and optimize the solution.

How long will it take to launch?

The go-live date will be based on your goals, panel choices, customizations, integrations, desired capabilities, and workflows. We provide biomarker menus and white-label guides to expedite those decisions and establish project milestones early. A typical implementation generally takes approximately 8 weeks and could be longer based on the scope of the implementation.

Are imaware’s tests accurate?

Yes, all of imaware’s tests are processed at CLIA-certified, CAP-accredited labs to meet stringent medical standards and ensure clinical and analytical validity. Their sensitivity and specificity—highly correlated to venipuncture sampling—allow us to deliver accurate and actionable reports that add value to patients and their providers.You can read more about our science here.

Do imaware’s tests include clinical diagnoses?

We do not claim diagnostic power. As we reinforce with patients, only healthcare providers can make that determination. That said, our advanced platform arms patients with critical health information and prepares physicians for conversations that lead to official diagnoses. Platform-hosted data can also inform patient prioritization, stratification, and education and health optimization recommendations efforts.

What KPIs and metrics are used to measure success?

The most important KPI our partners offer their customers is proof in the efficacy of the products and services they sell.  imaware tracks the patient's journey and uses empirical blood test data over time points to demonstrate efficacy.  Engaging end users through measurable results and personalized recommendations allows our partners to improve key performance KPIs including CAC, LTC, subscription conversions, average cart size ($).  During each new customer onboarding, we collaborate with our partners to define success and measure performance.

How do users track their wellness journey with imaware?

After users establish their baseline data with biomarker tests, imaware’s platform delivers personalized recommendations to educate and inspire action. The platform then encourages repeat testing with its tracking capabilities, quantifying results as users overcome challenges and optimize metrics throughout their health journeys to achieve their goals.

Do you provide ordering physicians?

Yes, we leverage a network of independent, licensed clinicians to review patient test requests and results. Our partner clinicians are independent service providers who are collaborating with us to offer review of test orders, authorization, if appropriate, and consultation services for our testing. Patients are able to speak with the clinicians before, during, and after the test process as needed.

Do health insurance companies cover at-home tests?

imaware does not accept insurance at this time. However, there are two ways where using insurance may be possible. First, if a patient orders their tests through imaware, but goes into a lab to complete the tests, that lab may accept insurance. The second way is depending on the patient’s insurance plan, they may be able to receive reimbursement for all or part of their testing costs by self-submitting a claim to their health insurance provider.

Can patients use their HSA or FSA account to pay for a test?

Yes, we are able to process payments using HSA or FSA benefits cards. However, HSA and FSA plans have different requirements, and we are unable to guarantee that the total charge will be considered eligible expenses under your HSA or FSA plan. We encourage you to consider checking with your HSA or FSA benefits coordinator to verify eligibility before purchasing tests.