was added to your cart!
Checkout
Tailored Solutions

How Lab Testing is Powering the Future of Telehealth, Wellness, and Personalized Care

Why major brands are integrating diagnostics to enhance patient outcomes and scale their services.

Jani Tuomi

Medically reviewed by

and

Copy
Key takeaways
  • Ways 2 Well acquires at-home testing company - Shout out to Brigham Buhler 
  • Teladoc acquires an at-home testing company 
  • Hims follows as part of their long-term strategy 
  • 100 biomarker companies are popping up left and right.

The Shift in Healthcare & Telehealth Growth

The value and importance of lab testing for prevention and overall well-being is finally here. After starting imaware in 2017 at a time when prevention testing seemed foreign, it’s satisfying to be where we are today.

Telehealth platforms and the brands they power and support are rapidly adding labs to get a better picture of the patient's overall health, enabling them to build more robust personalized care plans and sell more products.  

It’s not news that convenience is in. As easy as it is to summon an Uber to your doorstep, the booming telehealth industry makes weight loss, optimization, and longevity convenient. 

Major platforms like Open Loop, SteadyMD, and others make it easier for anyone to enter the space through white labeled solutions supported by networks of thousands of virtual doctors and connections to pharmacies. Pharmacies are building from the bottom up and taking a position of their own. 

Personalized wellness is here to stay and given the digital world we live in, we’re seeing consumers spending more on programs that offer uniquely constructed tailored experiences. 

As a leader in the lab industry, imaware has been laser focused on playing our part in this wellness ecosystem. We’ve evolved imaware from a “Direct to Consumer” platform to a B2B focused, enterprise grade, fully secure, end-to-end white labeled lab platform that gives any telemed platform, brand, pharmacy, or start-up the keys to enabling customers efficient, secure, and branded lab experiences.  

We cover all 50 states, have access to over 5,000+ patient centers if needed, and can power any company to launch at-home test kits like Hims, Teledoc, and others have. We’re also supported by thousands of providers nationwide and have aligned with pharmacies nationwide to make it easy for you to set yourself apart and scale. 

If you’re searching for THE solution to automate and unlock your brand or platform's potential in telemed, reach out. I can assure you that no one makes it easier than us. It was always my goal for imaware to build the Stripe for lab-based patient data access, and it's incredible to have not only built it, but to see it already supporting so many clients.

Updated on
March 7, 2025
Shop now

REFERENCES

Questions About Your Health?

Curious what your blood has to say about your current health? Try a test today.
Free resources to power your business
Thank you for your interest.
Download ebook
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.