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Personalization is here to stay — it influences user expectations and experiences across diverse industries, from targeted marketing strategies to precision medicine. According to McKinsey, 71% of consumers now expect at least some personalization, and 76% are dissatisfied without it.1 Meanwhile, technology's surge in data production, connectivity and AI capabilities will render one-size-fits-all solutions obsolete as consumers demand more tailored offerings. About 1 in 5 consumers are even willing to pay a 20% premium for personalized products or services, according to a Deloitte poll.2
Answering the call for customization is complex, however. For example, companies interested in launching personalized wellness solutions are quick to encounter the strict rules and regulations surrounding health data gathering, access and sharing.
Enter digital health platforms, which facilitate lab-grade biomarker testing at home. These remote technologies routinely serve as disease screening solutions and provide vital intel to physicians and patients. Forward-thinking companies looking for custom, HIPAA-compliant solutions can now leverage white-label health testing to offer greater personalization and measurable results without the red tape or heavy lift.
The power of customization
According to Accenture, 91% of surveyed consumers prefer brands that recognize, remember and personalize offerings.3 From businesses competing in the saturated wellness market to clinicians providing remote patient monitoring, the ability to cater to diverse health needs is a necessity.
imaware’s pioneering platform was built to navigate this evolving landscape with the following:
Targeted panels for precise data
As consumers become more interested in their health and longevity, biomarker test panels offer quantitative intel essential for identifying and monitoring conditions, evaluating health risks, flagging diseases and measuring performance.
Capturing the right data is, therefore, key in tailoring your offerings. The powerful biomarker data and insights derived from test panels can shape the care experience and should be thoughtfully assessed. The most meaningful panels are targeted to individual needs and consider personal factors such as demographics, family history, health concerns and wellness goals.
imaware’s experts can help you hand-pick the biomarkers that will best serve your community. Unlike generic alternatives, custom panels can flex to specific organizational objectives and address consumers’ unique pain points, providing immediate and immeasurable value.
Explore imaware's extensive biomarker menu.
Consistent branding
White labeling enables organizations to offer proven solutions to their customers while staying true to their brand. By rebranding the platform experience, healthcare providers and businesses can reinforce their visual identities at every touchpoint, spanning test ordering, sample collection, results portals and follow-ups. It’s not just about aesthetics — tapping into brand affinity and providing cohesive, end-to-end experiences will help attract, retain and engage the right audience.
In fact, because consumers are more likely to interact with a familiar brand, consistent branding across mediums can actually boost testing regularity and increase revenue by up to 23%, according to a Lucidpress report.4
Efficient scalability and deployment
Imagine launching cutting-edge digital health services in record time, without the hassle of lengthy development phases or hefty infrastructure investments — that’s the power of a private-label health testing program.
In a fiercely competitive $1.5 trillion global wellness market,5 reduced resource demands and customized data collection provide a decisive edge. With the market projected to grow 5 to 10% annually, staying ahead means delivering timely, personalized solutions that meet evolving patient needs.
imaware's early direct-to-consumer testing business exemplifies this adaptability. During the pandemic, imaware launched one of the first FDA-authorized at-home coronavirus antibody tests in under eight days, showcasing the power of quick deployment.
Seamless connectivity
The convenience of at-home biomarker testing brings efficiency and accessibility to the forefront of the care experience, making burdens and bottlenecks of in-person lab appointments a thing of the past. Coupled with advanced results dashboards, imaware’s digital health platform takes engagement to the next level, providing clear information and continuous touchpoints for users while enabling clinicians to swiftly review, flag and release results.
Poor clinician-patient communication is linked to a 19% higher rate of non-adherence,6 making this seamless connection an important method of facilitating trust, building awareness and encouraging a patient's commitment to their wellness journey.
By fostering greater levels of communication and engagement, imaware’s custom at-home health testing solutions will redefine the wellness journey, boosting adherence and outcomes.
Measurable results for transformative outcomes
Tailor-made biomarker solutions deliver invaluable data for predicting health issues, pinpointing areas for improvement and administering more effective interventions. But, the benefits don’t stop with patients; a digital health platform’s detailed analytics and reporting capabilities allow providers to track performance, spot trends and make data-driven decisions based on key performance indicators (KPIs).
At-home health testing for businesses can help bolster user lifetime value by demonstrating the true impact of products or services. This not only justifies regular purchasing but can guide further bundling and subscriptions. Plus, with custom panels, businesses can easily expand their offerings based on results, emerging user demands and anticipated trends.
In this age of big data, having access to comprehensive and actionable insights through an intuitive platform is essential for success.
Success in action
Custom digital health platforms go beyond generic options by unlocking the full potential of personal biomarker data, empowering organizations and their users to reach their performance goals.
Take Company A, for example. If they launch a corporate initiative to combat heart disease and diabetes among employees, their workforce health and wellness program would most benefit from a panel that assesses glucose levels, triglycerides, inflammation, cholesterol and other related biomarkers. This tailored approach helps reduce the impact of these chronic conditions and the associated expenses — heart disease alone costs the U.S. approximately $219 billion annually.7 Additionally, offering pioneering health solutions as part of employee benefits raises satisfaction and recruitment efforts by showcasing the company’s commitment to workplace well-being.8
Similarly, a nutrition company can gain deep value from a personalized solution that assesses specific micronutrients related to its products or services. Using a generic panel would fail to capture the full value of its offerings, thereby lessening the potential impact on consumer performance and well-being and the overall bottom line.
It is through private-label personalized lab testing that businesses can truly align with their audience and set both up for enduring success.
Summary
In today's health and wellness landscape, where precision and personalization are paramount, customizable white-label health testing programs offer a versatile and effective solution. They empower healthcare providers to address specific needs, enhance engagement and achieve measurable results. By leveraging these tailored solutions with digital health platforms, organizations can stay ahead of the curve and deliver revolutionary patient care.
Whether you're a healthcare provider looking to expand and streamline your remote care capabilities, an employer seeking to supercharge your workforce or a wellness business striving to stand out, custom at-home health testing solutions could be your key to unlocking new levels of success.
Embrace the future of health and wellness with imaware.
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